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Nikkei Premier Series / ● Communication Changes due to the COVID-19 Crisis Online exchange of information has increased dramatically, while chat has decreased, and I have heard many people say that the originally intended communication has become difficult. Companies are working hard to create a place where people can interact with each other while keeping the attendance rate low. On the other hand, the development of AI has made it possible to "measure" communication, eliminate unnecessary movements, and focus on the "quality" of communication. On the other hand, the "behavioral economics" based on analysis of human psychology has been used in insurance commercials, etc. It has also been used in wading to raise the COVID-19 vaccination rate (this is called "nudge"). The author has been deeply involved in the world of communication. For example, "behavioral economics," which is based on analysis of human psychology, has become popular as it is used in insurance commercials, etc. It is also used in wading to raise the rate of COVID-19 vaccination (this is called "nudge"). The author has a lot of business exchanges with other countries. He was well versed in communication via videoconferencing since before the COVID-19 crisis. Even if his voice is low, he was famous as a presentation expert at Deloitte Touche Tohmatsu, his former position. This book describes the latest situation of communication and communication based on the author's experience. ● What is the "back side" of communication? A company that judges and scores the "quality" of meetings based on eyes, mouth and voice quality, a company that tries to find ideas based on what he is not good at but what he is not good at. A company that tries to find ideas based on what he is not good at, not something he is good at, and a method (anchoring) that focuses attention on certain areas and promotes negotiation to the advantage. By knowing these things, you can avoid being "stuck" in strategy and promote negotiation to the advantage.