Social science Corners / Shigeo Oguri

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Social Sciences How did Toyota Motor Corp. survive the "Midlife Crisis"? What kind of path and where is it going? The author, who has been passionate about Toyota's auto sales for almost 40 years and has looked at Toyota Motor Corp., put all his energy into the Toyota story. [Contents excerpt] ● Introduction Midlife Crisis in the 100-Year Life Age ・ Crisis Waiting for the Turning point of life ● Chapter 1 "Lexus" saved Toyota ・ Appearance of Lexus that shocked the world ● Chapter 2 "Limitation of Toyota ・" Lexus 30th Anniversary "CM ● Chapter 3" Crisis Surging into the Automobile Industry ・ EV, Future Challenges of the Automobile Industry ● Chapter 4 "Toyota Sales Store from the" Warring States "to the New Age ● Toyota Makes Sales Company a" Subsidiary Company ● Chapter 5 "Transformation of Toyota ・ A Company That Cares About People ● Chapter 5" Altruistic Spirit of Leader, But Not Leader "