Book (Practical) Society Radio is now in its prime. / Yuichi Tomiyama

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Society
February 2024 All Night Nippon in Tokyo Dome 』 in Audrey, 『 drew a total of 160000 people into a whirlwind of enthusiasm. Radio is now extremely popular among the younger generation. In modern era, which is called the "end of mass media," the late-night radio program 『 All Night Nippon 』 has regained its vitality by continuing to be deeply connected with a specific audience. Tips for V-shaped recovery update from "wide and shallow" for the public to "narrow and deep" for a small number of "enthusiastic listeners. Learn about content strategies that foster empathy and attachment from listeners. Through this book, you can learn perspectives for creating enduring value in the rapidly changing media environment.