Social science Market Map for the Age of Super Longevity Diverse Senior Citizens Change Business Common Sense / Susan Wilner Golden

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Social Science
[Introduction to Content]
Population structures are changing around the world due to a new era of longevity called the "100-Year Life Age."
About one third of the Japanese population is already 65 years old or older.
This is considered a "crisis" from a public point of view, but it is also a huge business opportunity to create new demands, customers and workers.
There are already many "senior business" and "business for the elderly" in the market.
Due to rapid age and social changes, the method of uniformly classifying people 65 years old or older into the "elderly" category is no longer valid.
In order to truly understand and link to business opportunities for people 65 years old or older, this book is a private class that
focuses on the individual stages of life rather than age, and
proposes a new framework for capturing diverse lives.
Joe Ann Jenkins (AARP CEO)
If you read the examples of companies that are successful in this market, you will want to review everything you know about "aging".
Do you continue to think that the aging of the world's population is a crisis?
Or do you think that aging is an opportunity to innovate in business and policy and improve people's health and lives.
This book is a good book that leads to the latter view.
Michelle A. Williams (Dean of the Harvard T. H. Chan School of Public Health)
Introduction - New Realities in Demographics
Part 1 Understanding Longevity
Chapter 1 From Longevity
Chapter 2 From Longevity to Healthy Longevity
Chapter 2 From Age to Age in Health
Chapter 3 Marketing Opportunities
Part 2 Business Opportunities and Challenges
Chapter 4 Find Longevity Business Opportunities
Chapter 7 Entrepreneurial Opportunities
Chapter 8 Investing in Longevity and Dividends
Conclusion - Living in the "Coming Period" 22 trillion