Book (Practical) Economy Strategic Theory of Probability Thinking How to Increase Sales / Tsuyoshi Morioka / Imanishi 聖貴

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Economics
This is the second part of the legendary masterpiece "The Theory of Stochastic Strategies : The Power of Mathematical Marketing Proven in the USJ," which sold more than 130000 copies at a high price of 3200 yen. In the previous work, it was explained that "forecasting demand" before starting a project = "probability thinking" is important, but this year's theme is "How to increase sales =" How to increase the probability of being chosen ", which should be called the core. Why is a hit produced? How can I make a hit intentionally? The secret is explained in an easy-to-understand way with logical details. It introduces many examples of Katana's efforts, such as Seibuen Amusement Park, Nestor Resort Kobe, Marugame Seimen, Nippin, Hypertensive e-Medical, etc. The projects tackled reveal the essence of the strength of Katana that never fails. It is also worth talking about, such as mathematically refuting Kotler's" Target Theory ". Especially, this book emphasizes the importance of" concept ". This is the biggest key to success. It is the advanced content that science readers groan about, but even liberal arts readers can understand the general framework Sasa Kariya. It is a" marketing textbook "for a new era.