Behavioral Economics from the Age of 13 : A Story of Junior High School Student Moe's Struggle for Spending Money / Hokuto Dazai

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Economics
* * * An introductory book where you can learn behavioral economics gently through the story of a junior high school student who is devoted to promotion. * * * From simple questions such as "What is behavioral economics in the first place?" and "Is it useful for daily life?" to "The psychology of crowding into' limited'" and "The psychology of choosing Shochikubai bamboo", it explains the cognitive peculiarities behind consumption behavior. It is full of knowledge that can be utilized in daily life and business. The main character of the story is idol, a junior high school first year student who likes K-pop Moe. In order to go to a promotion live, learn knowledge of behavioral economics and save pocket money! This is a story of the struggle of pocket money of a junior high school student who is promoted.