Society New Market for Retail Advertising Retail Media / Hiroshi Mochizuki / Yusuke Nakamura

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
[Introduction to Content]
A revolution is coming in the retail industry. The center of the storm is Retail Media, a new ad service launched by retailers in the digital age. The market for Retail Media is expected to surpass the TV ad market in 2028.
A variety of players, including retailers, major ad agencies, Big Tech companies, and food wholesalers, including Seven, Aeon, short for Matsumoto Kiyoshi, Yamada Denki, Rakuten Group, Hakuhodo, Mitsubishi Shokuhin, Amazon, and Google, are drawing keen attention to this new market.
This book is the definitive edition of Retail Media. It thoroughly explains the definition of Retail Media, the difference between the markets in Japan and the U.S., domestic examples, examples of the use of advertisers, and the development support market.
Following the sudden appearance of the huge ad market, major retailers, e-commerce platforms, Big Tech companies, and markets in Japan and the U.S., domestic examples, examples of the use of advertisers, and the development support market.
This book is the definitive edition of Retail Media. It comprehensively explains the definition of Retail Media, including the definition of Retail Media, the difference between the markets in Japan and the U.S., domestic examples, examples of the use of advertisers, and the development support market.
It has the potential to bring about five major changes : "changes in the organization of retailers" and "acceleration of diversification of businesses." This article explains the future of retail from the perspective of retail media.
Contents
Chapter 1 : The Identity of Retail Media : A Fast-Growing New Retail Advertising Market in the US
Chapter 2 : Thorough Comparison of Differences between Japanese and US Markets Why Wal-Mart and Amazon's Advertising Businesses Grow Rapidly
Chapter 3 : Retail Media Expanding in Japan : Signs of Market Expansion with the Entry of Aeon and Seven
Chapter 4 : Accelerated Signage Retail Media : Signs of Market Expansion with the Entry of Aeon and Seven
Chapter 4 : Advanced Signage Retail Media : Advertising Services for Amazon and Rakuten
Chapter 6 : Use of Advanced Advertisers' Retail Media - Revitalizing Markets with Ads
Chapter 7 : Use of Advanced Advertisers' Retail Media - Revitalizing Markets - Advertising Agencies and Food Wholesalers Start Support Businesses
Chapter 8 : media - Five Major Changes in Retail
2023 business person intrapreneurship Tsuruha short for Matsumoto Kiyoshi