Society How to Become a "Mentor" in Instagram / Yuki Ishikawa

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

SOCIETY
Young people who will be the center of consumption in the future. They have everything they need from the moment they are born, and there is no big difference whichever product they choose. AI recommends products that fit them over the Internet, and there is less comparison to buy. In that situation, the buying criteria has changed to the connection between people. They go there because they like it, and they buy it because they know it well. Making a recommendation for yourself becomes a reason for people to buy. The most important condition for being a recommendation is to be able to communicate. The effective tool is Instagram. Businesses are now required to efforts to enable interactive relationships. What should companies communicate and hear from customers in a seamless relationship?