Society KPI Marketing / Yoshinori Sato

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 単行本(実用) 社会 起死回生の業績を生む KPIマーケティング / 佐藤義典
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Item number: BO3996921
Released date: 20 Sep 2023

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

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When "sales" is used as a KPI (Key Performance Indicator), fraud is rampant. Why? It is equivalent to saying, "As long as it is sold, I can do anything." So what number should be used as a KPI? This article explains how to create a KPI that can be used in the field.