Economy "Invisible Assets" Generate Profits

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Economics
Why would Apple start a bank or hotel? The ingredients for company innovation are buried inside the company! How to create new businesses that make maximum use of "intellectual property". A reverse idea method to invent new businesses by anticipating the future, proposed by an "intellectual property professional" who is active in the Japan Patent Office and the Ministry of Economy, Trade and Industry after working for Mitsubishi Research Institute and Deloitte Tohmatsu Consulting. Recommended by Mr. Atsushi Takada (former General Manager of Toyota Lexus Brand Management Department and Representative of AT Marketing Solution)! "Search for the ideal form, think about the management plan by backcasting, and grasp the necessary intellectual property. This book is full of hints for Japan to grow again."