Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.
Society
"Even if you know that branding is important, it doesn't actually work," or "You don't have a realistic image." This book introduces solutions to problems that are likely to be faced by various companies from the viewpoint of branding and marketing in the form of Q & A. It explains the points of thinking and actions to be taken depending on the situation, such as "You can't sell even though you pushed out the strength of your company," "I can't think of countermeasures against tough competitors," and "How to find added value in the declining industry." By reading while thinking how you would deal with it, you can enjoy the secrets of brand making. It is also recommended as an educational book of business person.