Book (Practical) Design Ultimate Logo Design

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Design
Designer's Collection : In an age of media diversity, logo designs that symbolize companies and brands play an increasingly important role. Although there are more and more tools that make it easy for anyone to create a logo, logo designs that are designed with time and effort to detail based on a detailed strategy are persuasive. The work to step down to the essence through dialogue with clients and to understand the identity before being incorporated into designs is something that can never be done overnight. Will it work reliably in all media as a communication tool that is easy to convey? Also, is it a design that can grow with the brand in the decades to come? It is a job that truly requires the ability of the creator. This book introduces the latest logo design by a creative director and an art director representing Japan who produces logo & marks of notable companies and products. This book focuses not only on logo & marks and development examples, but also on the "fonts" that hold the key to logo design such as the durability and functionality of the logo, and introduces how to visualize the brand image such as selecting fonts according to the purpose and designing original fonts. This book is recommended for those who want to improve the sense of logo design, to learn the techniques of designers and art directors, and to make presentations to clients more persuasive.