Book (Practical) Economy We don't fight with price anymore.

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Economy
Price is the life and conscience of corporate management! According to a recent survey, 80% of SMEs in Japan operate with price as the source of their competitiveness. In other words, they operate with low prices as their selling point. Now, such excessive price competition creates a distortion in Japanese society, afflicts people involved in it, and casts a dark shadow on their future. This book carefully selects 21 SMEs that operate with "non-price management" as the source of their competitiveness, not with low prices, but with added value other than the price that other companies do not have. It thoroughly covers their uniqueness and the process leading to their realization. It explains the ideal way of management and how to realize "happiness" for all people involved in the company, including employees, business partners, customers, local communities, shareholders and investors.