Book (Practical) Computer Textbooks for becoming marketing automation specialists General personal computer

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Computer
A manual for those who learn about the introduction and operation of Marketing Automation (MA). Marketing automation refers to "a system for automatically implementing measures that contribute to the profits and sales of a company in accordance with customer behavior." The introduction of marketing automation is spreading from BtoB companies to BtoC companies, and expectations are growing as a digital transformation (DX) promotion tool. The goal of this manual is to be able to play an active role as an "MA specialist." From the flow of MA work to the explanation of work in each phase, scenario planning, effect measurement, and the introduction of MA tools, this manual explains from the viewpoint of professionals in the field.