Book (Practical) Politics, economy and society Case Study Branding

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Politics, economy and society Landor Associates was founded in 1941 in San Francisco, USA, and has 43 offices in 19 countries around the world. This book thoroughly explains the branding techniques of Landau, who has worked on the Olympic Enbu Rem and on world-famous companies. It introduces examples from Japan and overseas, focusing on examples from domestic companies in the Tokyo Office. It explains how to solve client problems through detailed processes based on actual examples. It conveys the branding know-how that Landau has accumulated over many years. First, it explains how to brand in six phases from basic research to brand engagement. Next, it introduces the branding process in detail based on examples from 7 domestic companies. It also introduces 13 branding cases from Japan and overseas. Through actual examples, you can learn more about successful branding processes. Landau is one of the world's largest branding companies, which has led many companies and organizations to success. This book is packed with techniques and strategies that have not been published so far. It will be an essential book for designers and consultants working on branding, as well as working on companies and organizations that have felt the need for branding.