Politics, economy and society "Outside Insight" "Utilization of net data" "strategy to lead competitive advantage

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Economic
Political, Economic and Social
On the Internet, there are many vestiges (breadcrumbs) of the activities of individuals, companies and organizations. They are a treasure trove of hidden keys to new business models and strategies. This book is a must-read for managers and marketers. It removes the spell from internal data focused in the past and derives effective corporate strategy and decision making based on external real-time data centered on the Internet.