Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.
Commerce
This book is an introduction to marketing by a former Hoshino Resort employee who was taught how to sell goods directly by President Hoshino. These three actions tend to be taken when sales are stagnating, but they should not be taken first as marketing strategies. This book tells the story of the heroine "Maki" who succeeded a nearly bankrupt coffeehouse while learning the basics of marketing. The first steps of marketing such as 3C, 4P, segmenting, targeting, positioning, commoditization, and SWOT analysis can be learned naturally just by reading this book. Marketing is a slightly difficult image, but Yo is a way to sell goods in order to generate profits. This book is recommended for all people who are worried about not selling goods, not to mention managers!