Book (Practical) Politics, economy and society Harvard Business Review Sales textbook

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Politics, economy, and society
Introducing effective sales methods based on scientific theories and empirical data, including 「 micro-marketing methods in which influential McKinsey & Company partners use big data to thoroughly analyze the market and effectively allocate management resources, and methods in which specialized consultants disseminate insight sales to employees based on insights into customer needs. Examples of effective sales methods are also presented. 」