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Business Word-of-mouth analysis for work [using text mining and statistics for marketing]
Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.
Commercial
Business
Word-of-mouth analysis is a technology that enables you to "visualize" the voices of millions of consumers and obtain tips and insights that can help improve products and services. It answers questions such as "Why are those products selling well?" or "Why are these products not selling well?" In this book, I will explain in detail, beginning with 0, the knowledge of text mining and statistics that are useful in word-of-mouth analysis. No programming experience or mathematical expertise is required.