Subculture You can understand everything in one book! First brand textbook of a small company

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commerce
Subculture
Japanese small and medium-sized companies have weak earning power? Only large companies can do branding? Brand strategies that can be done by current human resources without spending money on advertising and promotion are summarized in one book! The author who has moved from one overseas manufacturer to another thoroughly explains branding for small and medium-sized companies to earn money.